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About the Event


School of Business Design

SOIL's School of Business Design (SOBD) is a bold and radical initiative that reimagines management education in India.

Representatives from over 30 companies from diverse sectors, their customers, and students have collaborated to build a one-of-a-kind experiential curriculum that blends design and management for the first time in India.

SOBD’s vision is to nurture creative Business Design leaders for this new world of business. These leaders will be aware of the true needs of multiple stakeholders, care for their requirements, and dare to take on complex problems, source creativity and inspiration through radical collaboration, and develop products and solutions that are sustainable - the essence of Design Thinking or human-centric innovation.