Case Study 3

Values Deployment for an Automotive Major

Client Profile

A 50-50 joint venture between an Indian and a European Automotive company. It is one of the biggest joint venture dealing in commercial vehicles across India and other developing countries.

Challenges faced by the client

- Post the joint venture, inspite of high performance, the management was struggling to create one way of ‘doing & being’ in the organization, people from the two entities did not have a shared understanding on the organizational values

- The organizational values were created in ‘letter’ but not followed in ‘spirit’ and therefore served only as a ‘feel good’ factor

- The management needed a way forward in terms of bringing alive the values in everyday action and decision making by the employees


- Clearly articulated organizational values lived in day to day behavior & decision making

- Create a Team Charter for the entire organization as a ‘way of being’

- Clear Action Plan on dealing with each other as individuals & stakeholders

Our Solution:

Discovery: Personal interviews with the entire senior leadership team to uncover their understanding of the organizational Values and what it meant for them to integrate these with their daily work

Design: Long term intervention with a series of workshops with the senior management team to bring out a common understanding on each value in terms of ‘Norms of Dealing with each other and critical stakeholders’

Identifying ‘Values Champions’ based on seniority, commitment to the cause and facilitation skills

Training by SOIL of the Values Champions in the form of TTT on Values in Action with a complete Values Training tool kit

Values Champions to conduct Values training and clarification exercise organization-wide to cover every single employee to create a shared understanding of Actionable behavior in line with organizational values


- A shared understanding of each organizational value

- Actionable Behaviors aligned to the values to enable each employee to measure his own actions in light of the value system

- A clear roadmap for facilitating a shared understanding and commitment to values across the organization through up-skilling of Values champions

- Creation and transfer of IP in the form of Values training tool kit- easy to use and very effective way to conduct training by different values champions/ Trainers