Case Study 1
Vision & Values Deployment for a Telecom Major
Incorporated in November 2007, the Client Company was a joint venture between three fierce competitors in the Indian Telecom Industry to provide passive infrastructure services to telecom and broadband service providers.
Context and Assignment Objectives: While the Joint Venture made business sense, it was a formidable challenge to reconcile the differing objectives of the shareholders and transform a startup (with employees drawn from competitor companies) into a disciplined,
Solution: It was decided to
A cross section of employees and other stakeholders of the company were interviewed using the Appreciative Inquiry framework. A leadership retreat for
The Project team also trained “Value Champions” who trained everyone on how the values had to be lived daily. The team then helped the company leaders to do several things to ensure that the transformation process would be institutionalized. These were
Creation of a website in the employee portal to share stories of how the vision and values were being lived on a day to day basis.
A series of symbols and artifacts and metaphors were created in the workplace from screen savers to posters to
Outcomes: Even though there was skepticism – the process that touched all 2400 employees was a huge success. People stopped talking about their old heritage – and new rituals and symbols were accepted.
The leadership team ensured relentless focus on the BHAGs to provide strategic direction to the company. It also ensured that adherence to values and the code of conduct created a transparent, non-discriminatory environment wherein all the customers were treated equally and there was a premium on customer service and operational excellence. By 2015 – most of the BHAGs which had a 5-year horizon had been achieved. More importantly, there was tremendous belief about the company’s professionalism amongst all stakeholders – employees, customers, shareholders and business partners. The client company was the number 1 telecom infra company and was delivering an EBITDA of (~ $1bn). All telecom service providers were its customers.