Susmita has over two decades of experience with India’s leading Retail and Market Research Organizations. In her most recent role she worked as Head – Consumer Insights & Retail Analytics, Bharti Walmart India. Earlier she has served as the Vice President, Marketing Services at Subhiksha and as Associate Vice President at IMRB International. Strong Insights on both Retail processes as well Consumer Behavior gained by Strategizing / Planning Marketing & Merchandising initiatives as well as implementing the same on ground. Ability to draw out relevant & actionable learning’s from Catchment Researches, Brand Tracks, Communication Development, Category Understanding, Product / Concept and Pricing Researches, In–shop observations, Mystery Shopping exercises etc. She has lived and worked in all the four regions in India and thus has a first-hand understanding of consumers across the country. She enjoys reading, traveling, cooking and writes a food blog.