Atindra is a full-time Professor of Marketing & Social Innovation at School of Inspired Leadership (SOIL). Prior to SOIL, he was associated with Institute for Integrated Learning in Management (IILM), Greater Noida for six years, as an Associate Professor of Marketing. He was also the Dean (Academics) at IILM Graduate School of Management, Greater Noida handling their AICTE approved PGDM program.

In addition to his academic experience, Atindra has 18 years of experience in the industry and has worked with brands like Amul, Dhara, Vadilal, Ravi Fans, Lovett etc. at the national level. His expertise lies is in areas of Channel Management, Sales Force Management, Retail Management, Consumer Behaviour and Entrepreneurship. He is also an honorary faculty with the National Entrepreneurship Network (NEN) of the Wadhwani Foundation and is on the Mentor Advisory Panel of Bharatiya Yuva Shakti Trust (BYST), an NGO working for micro-enterprise financing and mentoring.

Atindra is also a Board Member of Academy of International Business (India Chapter) and has organised two international conferences at IILM, the last one being in 2009 in association with UNCTAD India. He has also presented a joint paper at the Asian Development Bank (ADB) conference at Beijing on the emerging area of public-private partnership in entrepreneurship.

After his graduation, Atindra went for his Masters in Management Studies with specialization in Marketing from Banaras Hindu University. He also has a Diploma in German Language.