Chiranjeev holds a Ph.D. in Marketing from Indiana University, and an MBA from Indian Institute of Management, Ahmedabad. His dissertation received honorable mention in the International Doctoral Dissertation Competition.

He is Professor of Marketing at California State University Fullerton, and was honored with the Business School’s Outstanding Faculty Award for 1998/1999 and Distinguished Faculty Award for 1999/2000; and again as Outstanding Faculty for 2008/2009. He also received the Best Professor Award from the University’s Associated Students, Inc. for the year 2002/2003. In 2008, he was honored as the Outstanding Professor for the School of Business.

He is the founder principal of I.D.ENTITY, specializing in brand and corporate identity. His research has been reported in academic journals and newspapers including European Journal of Marketing, Harvard Business Review, Ivey Business Journal, Journal of Academy of Marketing Science, Journal of Advertising Research, Journal of Business Research, The Los Angeles Times and The Orange County Register. National Public Radio has also done a segment on his work. In 1999, he was honored by the Young Presidents Organization of Southern California for excellence in academia; and in January, 2000, he was nominated for the Pattishall Award, sponsored by the Brand Names Education Foundation, for excellence in teaching trademark related topics. He has consulted for a wide variety of companies, including Alcatel Lucent, Autodesk, Bionutrics, Canon USA, Convergys, Del Taco, KFC, Odetics, Quaker Oats, Regency Healthcare, Spherion, Taco Bell, and Verizon.

He has been invited as a keynote speaker to several organizations, and has been nominated to the American Marketing Association’s National Speakers Directory. He has offered several seminars in the United States, Germany, Hong Kong, and Sweden. A comedian by avocation, he won the Indiana University Comedy Competition and has opened for Dennis Miller of Saturday Night Live! He enjoys spending time with his family, international travel, nature, and photography.