Difference between a Business Leadership Program and MBA in Marketing

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Difference between a Business Leadership Program and MBA in Marketing


Obtaining a Master of Business (MBA) in Marketing can be challenging and time-consuming. However, an MBA is an esteemed degree that offers competitive advantages over less advanced degrees. A degree in marketing prepares you for a fast-paced business of developing, marketing, and selling products to different consumer markets.

While the Business Leadership Program (BLP) is intended for students with the potential to become future business leaders, roles for marketing students are generally diverse and challenging. However, some believe that Marketing students climb the corporate ladder faster.

The Benefits of Earning an MBA in Marketing

An MBA in Marketing offers specialized courses in consumer behaviour, brand and product management, promotions and marketing strategies, apart from the regular courses including advanced business strategies, human resources and finance. An MBA in Marketing presents an opportunity to lead your way towards higher positions, increased salary and better career opportunities in a variety of fields. The  trains you to develop a variety of business skills which can be applied and transferred to other business arenas.

Career Advancement

Earning an MBA in Marketing improves your chances of getting a promotion. The variety of business, leadership skills and knowledge acquired during an MBA program helps you qualify for management and executive positions. With adequate professional experience, MBA marketing graduates may become future marketing managers, business developers, brand managers, or directors. Whether it’s an MBA in marketing or a master's degree in MBA, both will prepare you for marketing leadership positions across industries.

Students interested in leadership positions can also opt for One Year PG courses offering Business Leadership Programs. The Business Leadership Program (BLP) is one year MBA program (full time) intended for graduates with at least two years of work experience. The program provides insights into the complexities of an interconnected business environment and encourages the students to transform from competent professionals to inspired business leaders. Students have the option to choose from two specializations, General Management and Marketing, in the final term.

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