A Professor of Marketing in the College of Business, Ohio University, Ohio, Ashok's research, teaching & consulting interests focus on management of innovation & new product development process. Prior to teaching, he held executive & shop floor positions in industry in India with Telco, Jamshedpur and NTPC, New Delhi.

In 1990 he served as German Industry Professor at the University of Kiel, Germany. He was selected for the Fulbright Senior Scholar award for India for 1993-94. In 1995, he served as United Nations Development Program consultant to All India Management Association. In 2002, as a Rotary's Ambassadorial Scholar to India he taught a course on Marketing of High-Technology Products. He is Editor-in-Chief of American Journal of Business and on the Editorial Boards of several journals. Dr. Gupta received B.Tech. in Mechanical Engineering from IIT Kanpur, PGDBM from XLRI Jamshedpur and MBA and Ph.D. degrees in Marketing and Innovation Management from Syracuse University, New York.