The new world of business is characterized by volatility, uncertainty,
India has witnessed the advent of new organizations with exciting ideas. If our organizations wish to lead in the new world of business, we will need a new breed of professionals,
Calls for a change in design of management education
Management Education is under severe criticism for its increasing lack of relevance to the
Leading business programs have been rather similarly structured around inductive (generalization from specific instances) and deductive (inferences from logical premises) reasoning. The current state of affairs calls for a new structure on the premise of abductive reasoning i.e. ‘what might be’.
The key to creating this mindset in them lies in Design Thinking. Business Programs have to shift their focus to just producing managers, business leaders to nurturing Business Design Leaders who can visualize and craft new possibilities.
Bringing Design Thinking to the core of Management Programs
In the popular Indian imagination, the word design is often confused with graphics, fashion designing, technical product development and industrial design. The task at hand, therefore, is as much about making future business leaders aware of what Design Thinking really means.
Design Thinking is a systematic process to master the art of innovation.
It trains us to think differently, redefine problems, synthesize to extract insights, develop multiple solutions. Design Thinkers view situations, not as an either-or between two available alternatives but hold an integrated view that allows for the creation of new alternatives that provides for practicing ethical leadership by balances conflicting priorities in an innovative way.
It shows how constraints are not enemies but drivers of innovation and differentiation to unlock more value for businesses and its stakeholders. It gives them the skills of appreciative inquiry so that they can collaborate with diverse stakeholders, integrate opposing ideas and distill that exceptional insight or path-breaking idea that all organizations wish for.
Merging Design and Management ensures that graduates acquire the creative confidence to thrive and lead in contemporary businesses which need a creative approach as much the traditional analytical and coordination skills we associate with effective administrators.
India’s first integrated School of Business Design (SOBD)
SOIL's School of Business Design is a bold and radical initiative that reimagines management education in India.
Representatives from over thirty companies from diverse sectors, service
SOBD’s vision is to nurture creative Business Design Leaders for the new world of business. These leaders will be ‘aware’ of the true needs of multiple stakeholders, ‘care’ for their requirements, and ‘dare’ to take on complex problems, source creativity and inspiration through ‘radical collaboration’ and develop products and solutions that are sustainable - the essence of Design Thinking or human-centric innovation.
SOBD will build upon the legacy of the School of inspired leadership (SOIL) that has the vision of building leaders with character,
SOBD will offer a two-year, AICTE approved PGDM program in Business Design.
* The institution would apply for the AICTE approval process. We would be AICTE approved before the commencement of the program